HP has been part of the printing world for as long as I and many can remember. They have dabbled in cameras but their main prowess has been with the printed image.
The problem is being a printing company, is how to make people excited about printing their images. Previously the only way to share photographs was to print them but now we just have to post them on Facebook and tag the relevant people.
HP has now launched HP Live Photo. You record a video on your IPhone, and then the live photo app allows you to extract a frame that you can print on a HP printer, of course. Also with the app you can, once an image has been printed aim the camera at the image and it will pay back the video you recorded.
This is an interesting step forward in photography and I can see many possibilities. Sometimes capturing an important shot is difficult for a point and shoot camera, with the lag from trigger to capture, to take an image. This technology would allow people to capture their child running across the finishing line, having the special moment in a photograph but then also a video linked to show people or just for your own memory. Wedding photography will become a whole different game if this was utilised across DSLRs.
At the moment this is a young technology and it needs you to have an IOS phone, so droid users lose out. Also you must have a printer with Air Print and finally a Facebook account.
I am pretty excited to see where this technology is going, to go.
For anybody who didn’t know I also love video games and if I wasn’t practising photography I would probably be making video games. Perhaps I now have the chance to add my photography to the gaming scene.
Normally when creating a level of a video game you must design a 3d space and then add on to the 3d objects texture and lighting. It is not a quick or easy task. A game that is in development called “Rustclad” is using a different technique. In their game they are using photographs of real objects.
The developers are using a method called photogrammetry. They construct objects or bring their real world objects into the studio and photograph them from a series of different angles. Once shot the software pieces the images together into a 3d model to be used in the game.
Want to have a go? You can, as the software called 123D Catch and is free. The developers Skull Theatre have worked on the source code to make it work more smoothly for them. The camera rig used to capture all the different angles is made of off the shelf products.
This may be quite an interesting step for photography and gaming. I know people want more realism in games and with each year we are looking for more lifelike objects and characters and this technology perhaps is a nod to the direction game developers may take in the future.
Instagrammers you may have a new toy next year. In May last year ARD Studio introduced the idea of the Instagram Socialmatic Camera.
The original idea was the design of the Instagram Logo brought to life as a camera. The concept was that the standalone digital camera would take pictures that could be edited and shared on Instagram but also would be printed direct from the camera, like a Polaroid camera.
The imagined specs of the camera was to have a touch screen interface with Wi-Fi and Bluetooth connectivity, 16gb SD storage, LED flash, an optical zoom and of course a printer. On the printed image would have Instagrammers user name and a QR code for people to scan and send them to the image on the social network app.
The concept has taken a step closer to being a reality with agreements having been made with Socialmatic LLC and C & A marketing who licenses companies to use the Polaroid branding. The deal includes the camera as well as accessories like camera bag, lenses and filters (that is lens filters)We should expect the camera to hit the shelves in the first part of 2014.
With all the detractors about Instagram, this looks like a nice twist. In theory the camera will have a larger sensor than most phones and with a real optical zoom, the images will be sharper with more definition. The printed image maybe for some a throw away but hopefully as with the HP products, it will relight the printer market, getting more people to hold printed images instead of just having them on their phones or hard drives.
The future looks interesting, what will the next week bring?